Ticketing & Revenue Management: when bad timing gets expensive
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell, we’ve broken down the pricing...
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The go-to hub for Revenue Management & Pricing experts. Advice, analysis, and industry insights for all professionals who leverage revenue optimization as a driver of business performance, across all industries.
Decentralization: the hidden barrier to RM
Revenue Management
The question of centralized versus decentralized Revenue Management raises issues of efficiency as well as power dynamics within organizations.
SNCF: Is there really a way to travel for half the price?
The promise is enticing: “What if you could travel by train this summer… for half the price? This summer, SNCF...
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Misnaming Yield means compromising optimization
The simplistic definition of yield management — “selling to the right customer, at the right time, and at the right...
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Discounted prices but a still frustrated audience: the challenges of event pricing
Event pricing is a delicate exercise, especially when managing ticket sales for large-scale events like the 2024 Olympics or promotional...
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Electronic price tags: what if your orange juice cost more at 7 PM?
Should you pay more for your orange juice at 7 PM than at 10 AM? Supermarkets are adopting technologies that...
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