Misnaming Yield means compromising optimization
The simplistic definition of yield management — “selling to the right customer, at the right time, and at the right...
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The go-to hub for Revenue Management & Pricing experts. Advice, analysis, and industry insights for all professionals who leverage revenue optimization as a driver of business performance, across all industries.
Will « dynamic pricing » soon be extended to all sectors?
Society
Far from being limited to dynamic pricing, RM also includes seasonal prices or prices that vary according to the day and times of high demand. Initially developed in the airline and hotel industries, Revenue Management is now applied to many sectors with a common goal: to better distribute flows, capitalize on periods of high demand, and make off-peak periods more attractive through appropriate pricing.
Discounted prices but a still frustrated audience: the challenges of event pricing
Event pricing is a delicate exercise, especially when managing ticket sales for large-scale events like the 2024 Olympics or promotional...
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Electronic price tags: what if your orange juice cost more at 7 PM?
Should you pay more for your orange juice at 7 PM than at 10 AM? Supermarkets are adopting technologies that...
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