SNCF: Is there really a way to travel for half the price?
The promise is enticing: “What if you could travel by train this summer… for half the price? This summer, SNCF...
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Leisure parks: Structuring ticketing to smooth out attendance
Revenue Management
This article examines how Leisure Parks can structure their ticketing and Revenue Management strategies to better control attendance and smooth demand. It explores key levers such as dynamic pricing, early booking and fare segmentation to optimize revenue while enhancing visibility and the customer experience.
Misnaming Yield means compromising optimization
The simplistic definition of yield management — “selling to the right customer, at the right time, and at the right...
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Discounted prices but a still frustrated audience: the challenges of event pricing
Event pricing is a delicate exercise, especially when managing ticket sales for large-scale events like the 2024 Olympics or promotional...
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Electronic price tags: what if your orange juice cost more at 7 PM?
Should you pay more for your orange juice at 7 PM than at 10 AM? Supermarkets are adopting technologies that...
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