Discounted prices but a still frustrated audience: the challenges of event pricing
Event pricing is a delicate exercise, especially when managing ticket sales for large-scale events like the 2024 Olympics or promotional...
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Are we misusing the term “Total Revenue Management”?
Revenue Management
Total Revenue Management” is on everyone’s lips. It’s mentioned in conferences, executive committees, strategic plans of hotel groups and even in the LinkedIn profiles of Revenue Managers. But in reality, it is often reduced to a label placed on multi-profit reporting: a consolidated view of Spa, F&B, Rooms and sometimes MICE performance.
Electronic price tags: what if your orange juice cost more at 7 PM?
Should you pay more for your orange juice at 7 PM than at 10 AM? Supermarkets are adopting technologies that...
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