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Ferry · The RM complexity of short sea shipping
Ferry service differs markedly from cruising, being more akin to short-haul air flights. It handles round-trip and one-way flows, mobilizing all the classic transport levers.
What are the RM & Pricing challenges?
The sector is characterized by the complex management of multiple inventories – seats, cabins, vehicle displays, freight – and a wide variety of packages. This fast-growing sector is gradually equipping itself to fully integrate advanced Revenue Management practices.
Ferry · Revbell's expertise
Our missions in this sector, as in ticketing, include a major component dedicated to data, as well as laying the solid foundations of RM and pricing. A high-potential market where our RMS is fully operational.
What's the outlook for the sector?
The market is rapidly modernizing, thanks in particular to the development of ticketing tools and improved access to data, which are essential conditions for implementing RM. Despite a moderate average ticket price, which is holding back adoption, the sector has solid levers at its disposal and lends itself perfectly to an effective RM approach.
Revenue Management in the Ferry
40 %
Maturity index
30 %
Deployment index
80 %
Potential index
Our solutions for Ferry
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