Are we misusing the term “Total Revenue Management”?
Total Revenue Management” is on everyone’s lips. It’s mentioned in conferences, executive committees, strategic plans of hotel groups and even...
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The go-to hub for Revenue Management & Pricing experts. Advice, analysis, and industry insights for all professionals who leverage revenue optimization as a driver of business performance, across all industries.
Will « dynamic pricing » soon be extended to all sectors?
Society
Far from being limited to dynamic pricing, RM also includes seasonal prices or prices that vary according to the day and times of high demand. Initially developed in the airline and hotel industries, Revenue Management is now applied to many sectors with a common goal: to better distribute flows, capitalize on periods of high demand, and make off-peak periods more attractive through appropriate pricing.
Dynamic Pricing increases your revenue by 3 to 5%
Dynamic Pricing still scares many companies. However, those that adopt it are better able to fill their capacity and increase...
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Hotel de-standardisation opens the way for smarter revenue management
Every hotelier creates a different experience, atmosphere and emotion. Yet many continue to base their prices on those of their...
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Growth of hybrid accommodations: how does Revenue Management adapt?
Le secteur très concurrentiel de l’hébergement touristique, l’Hospitality, est en constante évolution. Pour se démarquer dans cet environnement compétitif, les...
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Cinema: why is RM still underutilized?
The cinema industry is no exception when it comes to dynamic pricing. However, unlike other ticketing sectors, variable pricing based...
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Overtourism and Destination Yield: challenges and solutions
For almost two decades, the tourism landscape has been marked by the emergence of an alarming phenomenon: overtourism. Amplified by...
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Restaurant: What if your tables were worth more?
Too often, your tables are marked as “full”... yet there is still untapped potential. Discover how Revenue Management can transform...
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A multi-industry RMS is the best guarantee of efficiency
You can't build a powerful RMS by staying confined to one sector. You build it by understanding demand, modeling complexity,...
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La Poste: Why Raising Prices Won’t Save Postal Mail?
La Poste is going through a deep crisis due to the continuous decline in postal mail usage. To offset this...
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Aviation: Is AI Ushering in a New Era of Pricing?
Artificial intelligence is making its way into airline pricing with ultra-personalized practices. Between technological opportunities and ethical risks, is revenue...
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Ticketing & Revenue Management: when bad timing gets expensive
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell, we’ve broken down the pricing...
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SNCF: Is there really a way to travel for half the price?
The promise is enticing: “What if you could travel by train this summer… for half the price? This summer, SNCF...
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