Hôtel Atlantic

From manual pricing to AI: the evolution of the Atlantic Hotel

Could you introduce yourself and tell us a few words about your establishment?

I’m Antoine Navet, manager of the Hôtel Atlantic for the past year. The hotel is located in Wimereux, in the Pas-de-Calais region of France, and boasts an exceptional sea view. It’s a 4-star hotel with 18 rooms, soon to be 23.

I already had some experience of Revenue Management, although I did it completely by hand. I reviewed each day of the month to adjust rates in line with our objectives. At the Hôtel Atlantic, the pricing strategy had until then been based on three fixed prices: low season, mid-season and high season. There was no dynamic adjustment according to days of the year or demand.

What challenges led you to Revbell?

For some time, my manager had been observing that our overly rigid pricing policy was causing us to miss out on great opportunities. He pointed out that by fine-tuning our prices and adapting them more proactively to demand, we could improve our sales, and I agreed with him. It was on this basis that we contacted Revbell.

How did Revbell’s diagnosis proceed?

During a dedicated meeting, we shared our issues with the Revbell consultant, who then provided us with a comprehensive report. This detailed both the areas for improvement identified and the tools or functionalities we lacked to optimize our pricing strategy. This diagnosis enabled us to select the most appropriate solutions to meet our needs.

As the diagnosis is still recent, we lack the hindsight to fully assess the concrete effects. However, several recommendations have already been implemented!

After diagnosis, you chose Revbell’s RMS. Can you tell us more?

For us, Revbell represents the most innovative solution on the market, so it was a natural choice. Having experienced manual revenue management, I can really see the difference: every task is now simplified. The RMS gives us a clear, structured view of essential data, enabling us to make simple, rapid and well-informed decisions. The Nancie AI is a real support in the analysis and adjustment of prices, and helps us to steer our pricing strategy with much greater serenity.

Would you recommend Revbell to other companies for Revenue Management support?

Yes, you can put your trust in Revbell. For all those companies that don’t yet have a well-structured Revenue Management strategy or clear processes, Revbell makes a real difference, both in terms of organization and sales performance.