Misnaming Yield means compromising optimization
The simplistic definition of yield management — “selling to the right customer, at the right time, and at the right...
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The go-to hub for Revenue Management & Pricing experts. Advice, analysis, and industry insights for all professionals who leverage revenue optimization as a driver of business performance, across all industries.
How can independent hotels implement effective Revenue Management?
Revenue Management
Revenue Management is no longer reserved for large hotel chains. With a solid pricing strategy, less reliance on OTAs and an accessible RMS, independent hotels can finally take back control of their pricing and demand.
Discounted prices but a still frustrated audience: the challenges of event pricing
Event pricing is a delicate exercise, especially when managing ticket sales for large-scale events like the 2024 Olympics or promotional...
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Electronic price tags: what if your orange juice cost more at 7 PM?
Should you pay more for your orange juice at 7 PM than at 10 AM? Supermarkets are adopting technologies that...
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What pricing strategy should you adopt for the 2024 Olympic Games?
What pricing strategy should you adopt for the 2024 Olympic Games? Pricing, OTA, cancellation policies and demand management explained.
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