Uxco Management

Uxco Management optimizes its coliving revenues with Revbell, combining expertise and responsiveness to efficiently manage its long and short-term residences.

THE PROJECT IN BRIEF

  • Interim Revenue Management.
  • Leader in coliving in France - 75+ residences & 14,000 beds.
  • Agile integration & “plug and play” approach.

+12

months of interim RM provided by Revbell

1

days per week to manage the RM strategy

Revbell, the Willy Wonka of Revenue Management

Can you introduce yourself?

My name is Juliette Hardouin, and I joined UXCO MANAGEMENT, the Coliving branch of UXCO GROUP, in October 2022 as Commercial Director, Revenue Management, and Distribution.

With over 25 years of experience, UXCO GROUP has established itself in the French market as an investor, developer, and operator of coliving residences dedicated to students and young professionals. Today, we operate more than 75 residences and 14,000 beds across France. My mission is to ensure effective marketing and optimize our revenues: in other words, for our platform, to have the right client, in the right room, at the right time.

Can you tell me about your history with Revenue Management?

UXCO’s story with Revenue Management is closely linked to the evolution of our housing offer toward a more flexible model. This is reflected in our two main brands: on one side, UXCO Students, with a more classic and standardized offer dedicated to students; on the other, Ecla, our premium brand launched in 2018, which offers large living spaces and a modern, multicultural, and dynamic coliving experience.

The Ecla residences, some with up to 1,800 beds like Ecla Paris Massy-Palaiseau, are true micro-cities. They host both long-term residents (students, young professionals) and short-term visitors (business travelers). A significant part of our activity thus operates on a hotel-like model, with rooms rented by the night, facing the same revenue management challenges as the hotel industry.

But our ambition doesn’t stop there: we want to make revenue management a strategic lever, for both long and short stays. Today, this is reflected in some seasonality in pricing, but tomorrow it will have to become a central compass in our commercial strategy.

In what context did you call upon Revbell?

We reached out to Revbell after our Revenue Manager left last May. Faced with this departure, we needed to recruit, but we knew it would take time. So, we required an immediate and operational solution to ensure the continuity of our Revenue Management, especially for our hotel-type activity.

That’s when I thought of Revbell. I had heard about Romain Charié, CEO of Revbell, who had participated in deploying their solution at Viparis, where I previously worked. I explained our situation to him, and he quickly offered us an appropriate solution. I really appreciated Revbell’s approach: faced with a problem, a concrete and quick response. Everything was set up within three exchanges. A results-oriented approach you rarely see!

How did the integration of our consultant go?

The integration of the Revbell consultant started with immersion on our sites and with our teams. This was essential for her to understand the universe and reality of our Ecla brand.

Her approach was rigorous, conscientious, and focused on quality. Her expert stance immediately reassured the commercial and operational teams. She quickly gained proficiency with our tools, with an efficient “plug and play” logic.

Of course, we kept control of strategic decisions, but her support gave us a robust analytical base to make the best possible decisions.

Overall, how did the support go?

What I found remarkable was the agility, responsiveness, and adaptability of our Revbell consultant to our specific sector. We had to readjust at times, especially regarding the format of our short-stay reporting, and she always showed great flexibility.

I particularly appreciated the transparency and sincerity of her approach. She was clearly there to facilitate daily work, bring clarity, and she did so with a true sense of service.

Another interesting point: she also worked with other clients, sometimes in related sectors. This wealth of experience allowed her to offer us a broader perspective, real-time benchmarking, and market knowledge from other contexts.

In a way, she became a living database, carrying collective intelligence, enriched by best practices seen elsewhere, mistakes to avoid, and emerging trends. This was a true lever for our decision-making.

Today, we have hired our own Revenue Manager, and we are delighted to finally embody this discipline full-time internally. Revenue management is a real mental workout, a performance steering that, when well executed, can be a decisive asset in the growth of a company like ours.

I am confident about the handover. Our Revbell consultant secured good practices, mastered our tools and processes, and I know she will ensure everything is passed on with the same seriousness until the end of her mission.

Our collaboration lasted ten months, and she laid a solid foundation. Revbell embodies a valuable library of skills, even if the time dedicated was limited to one day per week.

One last word?

Above all, I remember the human quality of all the interactions I had with the people at Revbell. I was always struck by the attention paid to the relationship.

In a technical, complex, sometimes somewhat cold field like revenue management, Revbell manages to inject a warm, reassuring, and human dimension.

And, frankly, when you hear about Revbell, the Revenue Maker, you kind of think of Willy Wonka: you put in a rabbit, and revenue comes out. But that suits us perfectly! We like revenue, and we’re thrilled.

What makes Revbell’s intervention so successful is this rare combination: sharp expertise and a real will to support performance. That’s exactly what you expect from a trusted partner.

Would you like to optimize your revenues and train your teams?

Contact our Revbell experts for an assessment of your Revenue Management strategy or to arrange a tailored training session. Together, let’s identify the key levers to activate in order to maximize your performance, whatever your industry.

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