Smart Hotel Alicante

Could you introduce yourself and tell us a bit about your hotel?

My name is Lyudmyla Lypnytska and I am the director of Alicante Smart Hotel, a small independent urban hotel located in Alicante. We are not part of any chain, although we have future growth projects planned.

Currently, we manage a smaller property, which allows us to have a very direct view of operations and strategy. We have 32 rooms and a small team but with big ambitions for expansion.

How would you describe revenue management before implementing an RMS?

At the beginning, we didn’t have much experience in hospitality, so all revenue management was done in Excel: I manually analyzed competitors, demand and booking patterns.

This process was very time-consuming and made it difficult to maintain a rigorous daily follow-up for both report analysis and making decisions for optimization. Managing everything manually meant it was challenging to dedicate enough attention to each variable, which sometimes led to missed opportunities and a certain lack of control.

What challenges led you to invest in a Revenue Management System?

Primarily, we needed to organize and simplify daily revenue management, gain visibility over demand, pick-up, income, budget and have a historical record of data. Managing all this manually was not sustainable.

We also wanted to make quick, data-driven decisions, saving time and ensuring a more structured control of revenues.

What were your selection criteria and what made Revbell stand out?

It was essential that the tool was easy to use, with clear and understandable data. Beyond technology, the human factor was decisive: the quality of guidance, support and the experience of the team behind the solution.

Recommendations from other professionals in the sector also played a key role, giving us confidence in our decision.

How was your experience during onboarding?

Onboarding was very easy and well-guided.

Although at first the amount of information seemed overwhelming, the support we received helped us quickly understand how the tool works. It has been the best onboarding I have experienced compared to other software, like Neobooking. The constant availability and support of the team made all the difference.

How do you use Revbell in your daily routine?

Daily use is agile and efficient.

Each day, I review the reports sent by email, which present the main indicators clearly. Based on this information, I can make quick and informed decisions regarding pricing, occupancy and revenue optimization. Everything is more organized and efficient than before.

What are your favorite features?

I really like the reporting and annual analysis, which provides a global view of performance. I also highlight the calendar and alerts, which allow us to adjust prices and restrictions quickly and effectively, achieving excellent results.

The versatility of the tool allows us to adapt to different needs depending on the situation.

What improvements have you noticed since implementing the RMS?

Since implementing Revbell, we have noticed very significant improvements. In terms of revenue, we have billed more than 20% above what was planned.

Occupancy has also improved: the hotel has increased its booking lead time and we have surpassed our initial annual occupancy model. Other key indicators, such as ADR and RevPAR, have also seen a remarkable increase. Additionally, on platforms like Booking.com, we maintain our 9.2 rating and continue to aim even higher.

Any unexpected benefits?

The support and technical guidance exceeded my expectations. Having a human team behind you, ready to assist and respond quickly, gives a lot of confidence and makes using the tool much easier.

How do you see the future of your collaboration with Revbell?

We see this as a long-term relationship. As we open more projects and properties, we will need a scalable and reliable system.

I am very loyal to tools that work well and as long as the platform allows us to grow and maintain effective revenue control, we will continue working with Revbell.

Would you recommend Revbell to other hotels?

Yes, absolutely. It optimizes revenue, reduces costs and allows full control over management. For a hotel, having a tool like Revbell that allows you to make quick, data-driven decisions using dynamic optimization levers is essential.

Many hotels still work with Excel and somewhat outdated and complex procedures; Revbell modernizes and professionalizes revenue management.