Ticketing & Revenue Management: when bad timing gets expensive
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell,...
See moreThis is a strictly regulated sector, where the RM must be vigilant, paying particular attention to the human dimension. And yet, it makes perfect sense to develop a fair pricing policy for a Senior Residence.
Forecasting is a key issue, particularly in view of the low volume of entries over long stay periods. RM is generally integrated into the sales performance unit: activation of acquisition levers, analysis of conversion rates, management of discounts and short stays. There are also issues of rate positioning by room category and type.
We need to raise awareness in the sector to define the framework and move away from a financial approach, in order to move towards sales and RM management. Revbell carries out audits, KPIs, pricing overhauls, budgets and sales actions.
Implementing RM and Pricing levers, while simpler than in other sectors, requires access to quality data and a suitable inventory management tool. Although this is still rare, awareness of the need to equip with real PMS and robust BI environments, as in the hotel industry, is strong.
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Maturity index
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Optimize tariff management while respecting human and regulatory issues. Revbell can help you implement the right RM levers.
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell,...
See moreThe simplistic definition of yield management — “selling to the right customer, at the right...
See moreEvent pricing is a delicate exercise, especially when managing ticket sales for large-scale events like...
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