Senior Residence · RM tailored to specific needs

This is a strictly regulated sector, where the RM must be vigilant, paying particular attention to the human dimension. And yet, it makes perfect sense to develop a fair pricing policy for a Senior Residence.

What are the RM & Pricing challenges?

Forecasting is a key issue, particularly in view of the low volume of entries over long stay periods. RM is generally integrated into the sales performance unit: activation of acquisition levers, analysis of conversion rates, management of discounts and short stays. There are also issues of rate positioning by room category and type.

Senior Residence · Revbell expertise

We need to raise awareness in the sector to define the framework and move away from a financial approach, in order to move towards sales and RM management. Revbell carries out audits, KPIs, pricing overhauls, budgets and sales actions.

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What's the outlook for the sector?

Implementing RM and Pricing levers, while simpler than in other sectors, requires access to quality data and a suitable inventory management tool. Although this is still rare, awareness of the need to equip with real PMS and robust BI environments, as in the hotel industry, is strong.

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