Cinema: why is RM still underutilized?
The cinema industry is no exception when it comes to dynamic pricing. However, unlike other...
See moreA mature Revenue Management sector, similar to the airline industry, with nesting inventories. Most players use RM tools.
RM management is complex due to the multiplicity of journeys and multi-destination management: a physical train makes several stops at different stations, with an overlap of demands to arbitrate. Leisure/business and subscriber segmentation issues come up against diffuse competition (bus, carpooling).
The sector is sufficiently mature to quickly adopt a standardized approach. Analyses, mainly quantitative, are rapidly focusing on access to quality data.
The increasingly competitive market will push players to differentiate themselves through price and product. Examined by consumer associations, the challenge will be to explain price and yield. The diversification of distribution, dominated by direct sales, is a trend to be followed, with the arrival of new players over the last 10 years.
80 %
Maturity index
70%
Deployment index
100%
Potential index
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