Leisure parks: Structuring ticketing to smooth out attendance
This article examines how Leisure Parks can structure their ticketing and Revenue Management strategies to...
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Leisure park · A multi-dimensional RM
Leisure parks are at the crossroads of the hotel and ticketing industries. Their RM combines the management of park tickets and additional revenues with that of hotel stays linked to stays, offering a rich and multi-dimensional set of issues.
What are the RM & Pricing challenges?
The pricing stakes are high, with large-capacity parks offering adult/child rates, family offers, passes and BtoB packages. However, ticketing systems still limit the possibilities. Forecasting remains complex, with a high proportion of cash and undated tickets. Stay packages follow the same pattern as traditional hotels.
Leisure park · Revbell's expertise
Revbell has solid expertise in pricing, rate segmentation and yield optimization in the leisure park sector, where access to data remains a challenge for most players.
What's the outlook for the sector?
The awareness is there. Upgrading ticketing tools, launching a dynamic pricing approach, streamlining distribution and reducing the number of undated tickets… these are all issues that are progressing slowly and slowing down RM’s ambitions, but the work is underway and the teams are aware of the stakes.
Revenue Management in the Leisure Park
40 %
Maturity index
40 %
Deployment index
80 %
Potential index
Our solutions for Leisure Park
Is your park equipped with a suitable RM?
Revbell supports your park with 360° RM expertise: pricing, distribution, forecasting. Optimize your revenues by taking into account your specific needs and ambitions.
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