Decentralization: the hidden barrier to RM
The question of centralized versus decentralized Revenue Management raises issues of efficiency as well as...
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Cruise
A pioneering sector in the adoption of Revenue Management, the cruise industry is largely inspired by the airline industry, with management based on price classes, dynamic pricing and an RM organization modeled on that of the airlines.
What are the RM & Pricing challenges?
Unlike ferries, cruising is more akin to the hotel business: a floating hotel where management is by cabin rather than room, with easily transferable techniques. Forecasting remains a key issue, linked to the variable scheduling of cruises from one year to the next.
Cruise · Revbell's expertise
An accomplished sector where we deploy a 360° approach and high-level expertise to refine, reinforce and support existing systems.
What's the outlook for the sector?
Driven by record passenger numbers, the sector confirms its post-Covid appeal. Fleets are modernizing and expanding their range of services, opening up promising prospects for ancillary revenues. Like other leisure sectors, the trend is towards authenticity and more temperate destinations.
Revenue Management in the cruise industry
70 %
Maturity index
70 %
Deployment index
80 %
Potential index
Our solutions for Cruise
Concrete results for our customers
I found in Revbell what I was looking for: high-level, pragmatic expertise adapted to our size. Their structuring, clear and operational support enabled us to immediately launch high-impact actions and get the whole company involved.
Boost the profitability of every cabin
Give each departure its full potential. Revbell helps you structure your pricing strategy, anticipate demand and manage your ancillary revenues for sustainable profitability.
The latest RM insights
Leisure parks: Structuring ticketing to smooth out attendance
This article examines how Leisure Parks can structure their ticketing and Revenue Management strategies to...
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Will « dynamic pricing » soon be extended to all sectors?
Far from being limited to dynamic pricing, RM also includes seasonal prices or prices that...
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