Aviation · A pioneer in Revenue Management

This is the sector that initiated the RM approach, and remains by far the most mature. The main players have long been using sophisticated Yield and inventory tools, with cutting-edge Pricing expertise and highly-trained teams.

What are the RM & Pricing challenges?

Dynamic pricing is a controlled lever, based on pricing models structured into Fares Families or Branded Fares. These grids make it possible to manage highly segmented fare groups (product-oriented) or buy-up levels (price-oriented). The challenges vary from company to company, particularly in terms of connection management, BtoB rates and ancillary revenues.

Aviation · Revbell expertise

Revbell has worked with a dozen airlines on the full range of issues facing the sector: setting up RM KPIs, implementing RMS, auditing RM systems and pricing policy, and carrying out a complete RM diagnosis.

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What's the outlook for the airline industry?

Global traffic is reaching record levels despite ecological concerns, with significant efforts to modernize fleets and reduce fuel consumption. New challenges include “continuous pricing”, aimed at refining dynamic pricing, and NDC, a new distribution protocol that bypasses GDSs.

Interim RM