Alerts in Revenue Management
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The Practical Guide to RM – Chapter 7
Special offer management
Do you launch special offers but worry they might cannibalize sales or dilute your revenue? Discover our comprehensive guide to mastering special offer management in Revenue Management: understand the strategic stakes, identify key triggers, and apply best practices to maximize their value and boost your profitability.
Ce que vous retiendrez de ce guide :
→ When and why to launch a special offer, beyond commercial or opportunistic reflexes.
→ Best practices for building an effective offer: targeting, discount level, communication, and internal coordination.
→ How to avoid dilution and cannibalization and preserve the value of your revenue.
→ Key indicators for measuring the actual performance of an offer and drawing concrete lessons from it.
→ Essential rules for professionalizing offer management within Revenue Management.
