special offers management

The Practical Guide to RM – Chapter 7

Special offer management 

Do you launch special offers but worry they might cannibalize sales or dilute your revenue? Discover our comprehensive guide to mastering special offer management in Revenue Management: understand the strategic stakes, identify key triggers, and apply best practices to maximize their value and boost your profitability.

Ce que vous retiendrez de ce guide :

When and why to launch a special offer, beyond commercial or opportunistic reflexes.
Best practices for building an effective offer: targeting, discount level, communication, and internal coordination.
→ How to avoid dilution and cannibalization and preserve the value of your revenue.
→ Key indicators for measuring the actual performance of an offer and drawing concrete lessons from it.
Essential rules for professionalizing offer management within Revenue Management.

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