Senior Residence · RM tailored to specific needsE
This is a strictly regulated sector, where the RM must be vigilant, paying particular attention to the human dimension. And yet, it makes perfect sense to develop a fair pricing policy for a Senior Residence.
What are the RM & Pricing challenges?
Forecasting is a key issue, particularly in view of the low volume of entries over long stay periods. RM is generally integrated into the sales performance unit: activation of acquisition levers, analysis of conversion rates, management of discounts and short stays. There are also issues of rate positioning by room category and type.
Senior Residence · Revbell expertise
We need to raise awareness in the sector to define the framework and move away from a financial approach, in order to move towards sales and RM management. Revbell carries out audits, KPIs, pricing overhauls, budgets and sales actions.
What's the outlook for the sector?
Implementing RM and Pricing levers, while simpler than in other sectors, requires access to quality data and a suitable inventory management tool. Although this is still rare, awareness of the need to equip with real PMS and robust BI environments, as in the hotel industry, is strong.
Revenue Management in Senior Residence
20 %
Maturity index
30%
Deployment index
50%
Potential index
Senior Residences · Need RM support?
Optimize tariff management while respecting human and regulatory issues. Revbell can help you implement the right RM levers.