OTA rate disparity: strategy, risks and best practices
The end of OTA rate parity offers unprecedented freedom. The key is knowing how to...
See moreRM Pricing ⸱ Tailor-made pricing strategy
A good price can't be guessed, it has to be built. Our Pricing RM solution guides you in defining a pricing strategy, aligned with your products, your market and your segmentation, to maximize every sales opportunity.
How do you structure your pricing strategy?
Your price grid is a strategic lever, not a fixed scheme. Poorly calibrated, it slows your sales and reduces your profitability. Our Pricing offer optimizes your prices, structures your gaps and aligns your positioning. By analyzing performance, price range and competitors, we define a controlled pricing policy to sustainably support your objectives.
Our approach to optimizing your pricing strategy
We analyze performance to identify what’s working and what levers need to be activated. Adjusting the price range then enables us to capture demand and secure profitability.
We structure price differentials between categories and ensure consistency across all channels. The aim: to reinforce perceived value and control market positioning.
Concrete results for our customers
Revbell helped us to optimize our seating plan and establish flexible pricing grids, given our highly seasonal nature and fluctuating demand. Upstream listening, auditing and pertinent recommendations, backed up by appropriate tools, resulted in a definite gain in additional revenue.
The latest RM insights
Would Continuous Pricing lower the price of airline tickets?
How the shift from GDS to NDC and “continuous pricing” could transform airline ticket prices:...
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Decentralization: the hidden barrier to RM
The question of centralized versus decentralized Revenue Management raises issues of efficiency as well as...
See more+150 tariff grids deployed in 2024
In 2024, our teams had built and deployed more than 150 pricing grids, optimizing sales, product enhancement and revenue, while respecting the positioning of our establishments.