Car rental · Revenue Management on the move
A sector where Revenue Management has been in place for a long time, with well-equipped players. However, the franchise model has sometimes limited the impact of RM, making this a sector with interesting and varied dynamics to explore.
What are the RM & Pricing challenges?
The sector has a number of specific features: a high concentration of competition in key areas (railway stations, airports), a floating inventory with fleet renewals coming in waves, and a complex pricing model (rental duration, fixed kilometer rates, numerous options). Despite this, RM’s levers remain fairly classic and are well adapted to the sector.
Car rental · Revbell expertise
As the industry is relatively mature, the introduction of RM has been rapid, with the focus rapidly shifting to the management of large volumes of data. It’s a real challenge to deploy the approach, but our expertise on the subject is strong.
What's the outlook for the sector?
With intense competition, especially private-to-private rentals based on the Airbnb model, traditional players are multiplying flexibility projects to simplify the vehicle reservation and pick-up process. An unavoidable shift, responding to high customer expectations
Revenue Management in the car rental industry
60 %
Maturity index
70 %
Deployment index
80%
Potential index
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