Ticketing & Revenue Management: when bad timing gets expensive
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell,...
See moreA sector where Revenue Management has been in place for a long time, with well-equipped players. However, the franchise model has sometimes limited the impact of RM, making this a sector with interesting and varied dynamics to explore.
The sector has a number of specific features: a high concentration of competition in key areas (railway stations, airports), a floating inventory with fleet renewals coming in waves, and a complex pricing model (rental duration, fixed kilometer rates, numerous options). Despite this, RM’s levers remain fairly classic and are well adapted to the sector.
As the industry is relatively mature, the introduction of RM has been rapid, with the focus rapidly shifting to the management of large volumes of data. It’s a real challenge to deploy the approach, but our expertise on the subject is strong.
With intense competition, especially private-to-private rentals based on the Airbnb model, traditional players are multiplying flexibility projects to simplify the vehicle reservation and pick-up process. An unavoidable shift, responding to high customer expectations
60 %
Maturity index
70 %
Deployment index
80%
Potential index
We structure your RM, train your teams and deploy the right tools. More efficiency, more control, optimized revenues, without headaches.
Plummeting prices, empty stadiums, ticketing panic… What if the real problem was timing? At Revbell,...
See moreThe simplistic definition of yield management — “selling to the right customer, at the right...
See moreEvent pricing is a delicate exercise, especially when managing ticket sales for large-scale events like...
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