Optimization levers in Revenue Management
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RM Practical Guide – Chapter 2
Pricing strategy: how to transform your performance?
Pricing strategy is often seen as essential for commercial success in tourism. However, few people really know what it entails. Often implicit, sometimes stuck in habits, or even insufficiently formalized, it deserves to be clarified in order to better understand its role and potential.
What you will learn from this guide:
→ The objective of a pricing strategy.
→ The ingredients of a good pricing strategy.
→ The role of pricing engineering in producing effective pricing structures.
→ Concrete examples: price differentiation by room category and linear pricing.
