Optimization levers in Revenue Management
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RM Practical Guide – Chapter 3
From Models to Forecasts: Winning Strategies & Best Practices
Modeling and forecasting demand is a cornerstone of Revenue Management—far more complex than it may seem. Between statistical models, operational forecasts, and commercial projections, it is essential to structure your methods and ensure the reliability of your data in order to manage your activity and resources effectively.
What you will learn from this guide:
→ Introduction to forecasting and its key role in revenue management.
→ Essential prerequisites for ensuring the reliability of your data and avoiding forecasting errors.
→ Different forecasting models and their applications according to your objectives.
→ How to make practical use of your individual, group, and budget forecasts to manage your business.
