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Tourist residences How to price, how to yield?

France occupies a leading position in the European tourist residence sector, with mature management by the main players and a consolidated product. However, despite significant challenges in revenue management and the existence of levers similar to those in the traditional hotel sector, the disparity in maturity among players is leading to widespread under-optimization, requiring greater investments to compete in a competitive environment moving towards digitization and high-end campsites.

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